GroundWorx

About GroundWorx

We put measurement under decisions that used to rely on instinct.

GroundWorx builds the sensors, the network, and the intelligence layer that tell turf and crop managers what the root zone is actually doing — continuously, everywhere on the property.

GroundWorx sensor in a soil cross-section with glowing root-zone intelligence network

Our story

Built by wireless engineers, guided by agronomists.

GroundWorx began with a simple observation: the people responsible for turf were making high-stakes water decisions from a handful of spot checks. The data existed underground — nobody had a practical way to read it all day, every day, across an entire property.

Our founding team came out of the wireless industry and built a sensor that lives in the soil for years, reports over cellular on its own, and installs in about ten minutes. Then we built GAIN, the intelligence network that makes all those readings mean something.

Built on 10 years of R&D and field research, that work includes 850M+ environmental readings collected over five years, over 150 paid field trials, and deployments in eleven countries — on golf courses, sports complexes, campuses, commercial properties, and farms. Our hardware is manufactured in the USA with Morey Corp.

The Intelligence Beneath Every Decision™

Wireless intelligence network woven through root-zone soil beneath a landscape at golden hour

Leadership

The team behind the platform

Brad David

Founder, Chairman & Chief Executive Officer

A thirty-two year wireless veteran who has founded four companies and co-invented the GX-1 platform.

Diego Borrego

President & Chief Technology Officer

Thirty-plus years in wireless, MIT engineering, founder of Networkfleet, and holder of more than fifty US patents.

Sandy Robertson

Chief Operating Officer

Twenty-three years of Fortune 50 leadership, having scaled a technology startup to more than $100M in verified savings.

Wade Williams

Chief Information Officer

Leads information systems and enterprise data architecture.

Craig Kirkpatrick

VP, Hardware

Owns sensor mechanical design, durability, and manufacturing readiness.

Steve Loudon

VP, Electrical & Firmware

Leads sensor electronics and the embedded firmware behind every reading.

Luis Saldana

VP, Software

Leads the GAIN dashboard, mobile app, and data platform.

Chris Bunnell

VP, Care & Learning

Thirty years in agronomy, guiding customers from install through daily practice.

Dennis Clark

Board Member

Former Fairmont general manager with deep hospitality and resort operations experience.

Vince Petrella

Board Member

Former President of The Morey Corporation, where he led the electronics manufacturer — GroundWorx's US manufacturing partner — through its next phase of growth.

Kelly Hill

Board Member & Corporate Secretary

Providing oversight in a Board position to corporate governance, capital raise, and capital management, business development, branding, strategic partnerships, acquisitions, and more.

Lee Marshall

Co-Founder and Advisor

Co-founder and long-standing partner in the New Zealand market.

Shawn Emerson

Advisor, Agronomy

Thirty-four-plus years in golf operations and agronomy, consulting across private clubs and resorts through Ethos Club & Leisure and GSI Executive Search.

Selected publications

Pat Gross

Consulting Agronomist

Independent consulting agronomist and former USGA Green Section West Region director with 28 years there. More than 2,000 consulting visits across the Southwest and Mexico, nine U.S. Opens worked, a licensed California Pest Control Advisor, and a turf science degree from Cal Poly Pomona.

Selected publications

Gary Hallberg

Special Advisor to the CEO

Three-time PGA Tour winner and the first four-time first-team All-American in college golf history. 1979 NCAA individual champion at Wake Forest, 1980 PGA Tour Rookie of the Year, and a veteran of the PGA Tour Champions.

Partners

We build and deliver with

GroundWorx runs on a small set of deep partnerships — American manufacturing, global connectivity, sensor science, and regional distribution.

Morey Corp

Key Partnership

Our key US manufacturing partner. Every GX-1 series sensor and iQ SmartWell is built by The Morey Corporation — an American electronics manufacturer with nearly a century of engineering heritage — and GroundWorx hardware has been in production with Morey since 2021.

“At Morey, we work with a lot of companies — from early-stage innovators to established brands that need mission-critical hardware — and what stood out to us about GroundWorx is the clarity of their vision and the discipline behind how they've designed the product for Morey to build.”
— Ryne DeBoer, CEO, The Morey Corporation

RainMaker.earth

Independent soil-telemetry validation · In progress

GroundWorx sensors independently evaluate the soil response to RainMaker.earth's irrigation water-treatment system. Validation is in progress; no partnership savings or completed results have been published.

KORE

Connectivity

Our global IoT connectivity partner. KORE keeps every GroundWorx sensor and SmartTower connected across carriers and borders, so readings from a green in California or a field in New Zealand reach GAIN reliably, without customers managing a single SIM.

2J Antennas

Antenna Engineering

Our antenna technology partner. 2J Antennas supplies the high-performance, low-profile embedded antennas that keep every GroundWorx sensor and SmartTower locked onto cellular and GNSS signals from inside a buried well or sealed housing.

METER Group

Soil & Weather Sensing

Current GroundWorx partner supplying TEROS-12 soil sensors used in the GX-1 series and ATMOS 41 weather stations used in our environmental monitoring.

Acclima

iQ Capsule Sensor Development

GroundWorx is developing the iQ Capsule with Acclima and PURE Insight sensor options, targeting release in Q2 2027. The GX-1 series has used METER Group TEROS-12 sensors to date, with a transition away from them planned for Q4 2026. Acclima is not currently an option for the iQ Environmental SmartTower.

PURE Insight

Sensor Science

Sensor development and advanced agronomy partner. The iQ Environmental SmartTower uses PURE Insight sensors only. GroundWorx is also developing the iQ Capsule with PURE Insight and Acclima sensor options, targeting release in Q2 2027; both Capsule options remain under development.

Ethos Club & Leisure

Industry Partner

Club and leisure industry partner, extending GroundWorx into premium hospitality and resort operations.

Ewing Outdoor Supply

Distribution — United States

One of the nation's top suppliers of landscape and irrigation products, and a primary distributor of GroundWorx sensors across the country.

“At Ewing, we're always seeking innovative products that deliver value to our customers. The GroundWorx autonomous soil monitoring sensors are a game-changer, providing precise data that helps optimize water use while maintaining healthy and vibrant landscapes.”
— Steve Sakurai, National Golf Segment Manager, Ewing Outdoor Supply

GreenSight

Distribution & Integration — TurfCloud

Official distributor and integrator of GroundWorx solutions. GreenSight's TurfCloud platform unifies GroundWorx soil sensors with drone imagery, robotic mowers, and crew management — giving turf and property managers a single dashboard for their entire operation.

“We're excited to welcome GroundWorx into the TurfCloud ecosystem. This integration gives our users deeper insight into their soil and water management practices, and strengthens our shared mission of empowering proactive, sustainable turf care.”
— Stephen Ohlson, VP of Turf and Agriculture, GreenSight

Want to be part of what we are building?

Talk to our team, or look at our community investment campaign.

Contact us Invest