Brad David
Founder, Chairman & Chief Executive Officer
A thirty-two year wireless veteran who has founded four companies and co-invented the GX-1 platform.
About GroundWorx
We put measurement under decisions that used to rely on instinct.
GroundWorx builds the sensors, the network, and the intelligence layer that tell turf and crop managers what the root zone is actually doing — continuously, everywhere on the property.
Our story
Built by wireless engineers, guided by agronomists.
GroundWorx began with a simple observation: the people responsible for turf were making high-stakes water decisions from a handful of spot checks. The data existed underground — nobody had a practical way to read it all day, every day, across an entire property.
Our founding team came out of the wireless industry and built a sensor that lives in the soil for years, reports over cellular on its own, and installs in about ten minutes. Then we built GAIN, the intelligence network that makes all those readings mean something.
Nine years later that work has produced more than 700 million environmental observations, over 150 paid field trials, and deployments in eleven countries — on golf courses, sports complexes, campuses, commercial properties, and farms. Our hardware is manufactured in the USA with Morey Corp.
The Intelligence Beneath Every Decision™
Leadership
The team behind the platform
Diego Borrego
President & Chief Technology Officer
Thirty-plus years in wireless, MIT engineering, founder of Networkfleet, and holder of more than fifty US patents.
Sandy Robertson
Chief Operating Officer
Twenty-three years of Fortune 50 leadership, having scaled a technology startup to more than $100M in verified savings.
Wade Williams
EVP & Chief Information Officer
Leads information systems and enterprise data architecture.
Craig Kirkpatrick
VP, Hardware
Owns sensor mechanical design, durability, and manufacturing readiness.
Steve Loudon
VP, Electrical & Firmware
Leads sensor electronics and the embedded firmware behind every reading.
Luis Saldana
VP, Software
Leads the GAIN dashboard, mobile app, and data platform.
Chris Bunnell
Director of Care & Learning
Thirty years in agronomy, guiding customers from install through daily practice.
Dennis Clark
Board Member
Former Fairmont general manager with deep hospitality and resort operations experience.
Lee Marshall
Co-Founder
Co-founder and long-standing partner in the New Zealand market.
Shawn Emerson
Advisor, Agronomy
Thirty-four-plus years in golf operations and agronomy, consulting across private clubs and resorts through Ethos Club & Leisure and GSI Executive Search.
Mark Woodward, CGCS, MBA
Advisor, Golf Operations
Fifty-plus years in the golf industry, former CEO of the GCSAA — the first golf course superintendent to hold the role — and Director of Agronomy at Whisper Rock Golf Club.
Partners
We build and deliver with
GroundWorx runs on a small set of deep partnerships — American manufacturing, global connectivity, sensor science, and regional distribution.
Morey Corp
Key PartnershipOur key US manufacturing partner. Every GX-1 sensor and iQ SmartWell is built by The Morey Corporation — an American electronics manufacturer with nearly a century of engineering heritage — and GroundWorx hardware has been in production with Morey since 2021.
“At Morey, we work with a lot of companies — from early-stage innovators to established brands that need mission-critical hardware — and what stood out to us about GroundWorx is the clarity of their vision and the discipline behind how they've designed the product for Morey to build.”
KORE
Connectivity
Our global IoT connectivity partner. KORE keeps every GroundWorx sensor and SmartTower connected across carriers and borders, so readings from a green in California or a field in New Zealand reach GAIN reliably, without customers managing a single SIM.
2J Antennas
Antenna Engineering
Our antenna technology partner. 2J Antennas supplies the high-performance, low-profile embedded antennas that keep every GroundWorx sensor and SmartTower locked onto cellular and GNSS signals from inside a buried well or sealed housing.
Acclima
Sensor Science
Our soil-moisture science partner. Acclima's TDR (time-domain reflectometry) measurement expertise underpins the accuracy of GroundWorx soil-moisture readings, bringing laboratory-grade precision to in-ground field sensors.
PURE Insight
Sensor Science
Sensor development and advanced agronomy partner, collaborating with GroundWorx on next-generation autonomous soil sensors, including the Sports Capsule.
Ethos Club & Leisure
Industry Partner
Club and leisure industry partner, extending GroundWorx into premium hospitality and resort operations.
Living Turf
Distribution — Australia & New Zealand
Leading supplier of turf management products and services across Australia and New Zealand, and the main distributor of GroundWorx sensors in the region.
Ewing Outdoor Supply
Distribution — United States
One of the nation's top suppliers of landscape and irrigation products, and a primary distributor of GroundWorx sensors across the country.
“At Ewing, we're always seeking innovative products that deliver value to our customers. The GroundWorx autonomous soil monitoring sensors are a game-changer, providing precise data that helps optimize water use while maintaining healthy and vibrant landscapes.”
GreenSight
Distribution & Integration — TurfCloud
Official distributor and integrator of GroundWorx solutions. GreenSight's TurfCloud platform unifies GroundWorx soil sensors with drone imagery, robotic mowers, and crew management — giving turf and property managers a single dashboard for their entire operation.
“We're excited to welcome GroundWorx into the TurfCloud ecosystem. This integration gives our users deeper insight into their soil and water management practices, and strengthens our shared mission of empowering proactive, sustainable turf care.”
Want to be part of what we are building?
Talk to our team, or look at our community investment campaign.