Tequila Talk · review only

Merch review

Ground Truth. Straight Up. — every piece we would put that on, shown in both approved artwork styles so the designs can be picked before anything is priced or sold.

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The two styles

Both marks, side by side

Every item below carries one of these two marks. Both are approved artwork used as they are — nothing here is redrawn for a product.

Retro western badge

The shot-glass badge with desert mountains, a sunset band and the arched TEQUILA TALK lettering. Reads as a classic roadhouse or route patch.

Modern agave speech-bubble

The agave in a margarita glass with a speech-bubble tail, cream script and teal TALK lettering. Reads as a cleaner, current-label mark.

Tees & hoodies

Everyday pieces, shown front and back where the back carries its own print.

T-shirt — front

Crew neck, mid-weight cotton

Proposed print: Center chest, about 5 in wide

Retro western badge

Modern agave speech-bubble

White t-shirt front with the modern agave speech-bubble mark printed center chest

Three shirt colors per style: black, heather gray and white.

T-shirt — pocket logo

Crew neck, mid-weight cotton

Proposed print: Left chest, pocket sized, about 3 in wide; large alternate mark on the back

Retro western badge

Modern agave speech-bubble

The two-sided option: a small pocket-sized mark on the left chest, and the other style printed large on the back — badge pocket with agave back, or agave pocket with badge back.

T-shirt — back

Crew neck, mid-weight cotton

Proposed print: Upper back, just below the collar

Retro western badge

Modern agave speech-bubble

Hoodie — front

Pullover hoodie with front pocket

Proposed print: Center chest, above the pocket, about 10 in wide

Retro western badge

Modern agave speech-bubble

Two hoodie colors per style: black and deep teal.

Women's sweatpants — back print

Relaxed fit, elastic waist and cuffs

Proposed print: Across the seat, about 8 in wide

Retro western badge

Modern agave speech-bubble

The logo-on-the-back pair, shown from behind exactly as requested.

Crewneck sweatshirt

Mid-weight fleece, relaxed fit

Proposed print: Center chest, about 10 in wide

Retro western badge

Modern agave speech-bubble

The between-seasons piece — same marks as the hoodie, no hood, no pocket.

Letterman jacket

Wool body, leather sleeves, striped ribbing

Proposed print: Left chest, chenille patch or embroidery, about 4 in wide

Retro western badge

Modern agave speech-bubble

The trophy piece. Brown wool with a chenille badge patch for the retro side; teal wool with the modern mark embroidered for the clean side.

Hats

Two cap shapes, both embroidered or printed on the front panel.

Snapback — front panel

Structured crown, flat brim, snap closure

Proposed print: Front panel, centered above the brim, about 3 in wide

Retro western badge

Modern agave speech-bubble

Two snapback colors per style: black and tan khaki. Shown straight-on so the marks read exactly as stitched.

Trucker — front panel

Foam front, mesh back, snap closure

Proposed print: Front panel, centered above the brim, about 3 in wide

Retro western badge

Modern agave speech-bubble

Two trucker colorways per style: black/white and navy/white. Shown straight-on so the marks read exactly as printed.

Visor — men's

Cotton twill visor, adjustable strap

Proposed print: Front band, centered above the brim, about 3 in wide

Retro western badge

Modern agave speech-bubble

Visor — women's

Cotton twill visor, adjustable strap

Proposed print: Front band, centered above the brim, about 3 in wide

Retro western badge

Modern agave speech-bubble

On the course

The golf pieces — for a show that spends half its life talking turf.

Golf polo

Performance polo, navy

Proposed print: Left chest, embroidered, about 3 in wide

Retro western badge

Modern agave speech-bubble

Embroidery, not print — both marks hold up as stitched chest logos at this size.

Golf towel

White waffle towel, grommet and hook

Proposed print: Lower third, printed, about 6 in wide

Retro western badge

Modern agave speech-bubble

Golf balls & tees sleeve

Sleeve of three balls with wooden tees

Proposed print: Ball stamp, about 0.75 in; box printed to match

Retro western badge

Modern agave speech-bubble

At ball-stamp size both marks simplify to their core shapes — the badge reads as its round seal, the modern mark as the agave glass in its bubble.

Bucket hat

Wide floppy brim, sun hat

Proposed print: Front, embroidered patch or stitch, about 3 in wide

Retro western badge

Modern agave speech-bubble

The full Caddyshack — solid khaki or white for the subtle days, loud plaid for the Rodney Dangerfield days. Built for sun, not for style points.

Club head cover set

Driver, fairway and hybrid covers

Proposed print: Leather patch or embroidery on each cover, about 2.5 in wide

Retro western badge

Modern agave speech-bubble

Two executions: knitted desert-stripe covers with a leather badge patch, or cream and teal covers with the modern mark embroidered.

Mugs, tumblers & koozies

The pieces that travel to a tasting, a shoot or a back porch.

Coffee mug

11 oz ceramic

Proposed print: One side, facing out when held, about 3 in wide

Retro western badge

Modern agave speech-bubble

Tumbler

20 oz insulated, lid included

Proposed print: Front face, centered, about 3 in wide

Retro western badge

Modern agave speech-bubble

Koozie

Neoprene can sleeve

Proposed print: Front face, centered, about 3 in wide

Retro western badge

Modern agave speech-bubble

Shot glass

Standard 1.5 oz clear glass

Proposed print: Front face, centered, about 2 in wide

Retro western badge

Modern agave speech-bubble

The most on-brand piece in the line — the badge mark literally features a shot glass, so this one prints itself.

Enamel camp mug

12 oz enamel steel, rolled rim

Proposed print: One side, facing out when held, about 3 in wide

Retro western badge

Modern agave speech-bubble

The ranch-hand version of the coffee mug — same marks, tougher vessel.

Coasters

Round bar-top coasters — the piece a glass actually sits on during the show.

Round coaster

Ceramic top, cork base, about 4 in across

Proposed print: Full face, edge to edge inside the rim

Retro western badge

Modern agave speech-bubble

Both marks are round-friendly, so the coaster carries the full artwork with no cropping. Sold as singles or sets of four is a later decision.

Bar & home

The pieces that live where the show gets recorded — behind the bar and on the couch.

Hip flask

6 oz stainless steel

Proposed print: Front face, centered, about 3 in wide

Retro western badge

Modern agave speech-bubble

Two different executions: the badge works as an embossed leather wrap, the modern mark as a clean print on matte teal.

Grill apron

Canvas with adjustable straps and pockets

Proposed print: Center chest, about 8 in wide

Retro western badge

Modern agave speech-bubble

For the carne-asada episodes. The strap color follows the mark — leather for the badge, teal for the modern.

Throw blanket

Woven stripe or fleece, about 50 × 60 in

Proposed print: Corner patch or corner print, about 5 in wide

Retro western badge

Modern agave speech-bubble

The badge becomes a stitched leather patch on a desert-stripe weave; the modern mark prints on cream fleece. Two different blankets, one per style.

Beach towel

Oversized cotton, about 35 × 60 in

Proposed print: Full center print, edge to edge inside the border

Retro western badge

Modern agave speech-bubble

The biggest canvas in the line — both marks get the full center of the towel, no cropping.

Totes & extras

The carry-alls — for farmers-market runs, tasting gear or a bottle or two.

Canvas tote

Natural canvas, shoulder handles

Proposed print: Center of the bag, about 8 in wide

Retro western badge

Modern agave speech-bubble

Claudia's Corner

Claudia's own line — blush pink, rose gold, flowers and script, matching her segment's look on the show page.

Claudia's tee

Women's fitted tee, blush pink

Proposed print: Center chest, about 8 in wide

Claudia's Corner script

Blush pink women's tee with Claudia's Corner in rose-gold script surrounded by pink flowers

Stemless wine glass

15 oz stemless, clear glass

Proposed print: Front face, centered, about 3 in wide

Claudia's Corner script

Stemless wine glass printed with Claudia's Corner in rose-gold script with pink flowers, on a marble bar top

The signature piece for her segment — rose-gold script and flowers on clear glass.

Claudia's tote

Blush pink canvas, shoulder handles

Proposed print: Center of the bag, about 8 in wide

Claudia's Corner script

Blush pink canvas tote printed with Claudia's Corner in rose-gold script surrounded by pink roses

Claudia's mug

11 oz ceramic, blush pink with gold rim

Proposed print: One side, facing out when held, about 3 in wide

Claudia's Corner script

Blush pink ceramic mug with gold rim, printed with Claudia's Corner in rose-gold script and pink flowers

Claudia's hoodie

Women's hoodie, blush pink

Proposed print: Center chest, about 10 in wide

Claudia's Corner script

Blush pink hoodie with Claudia's Corner in rose-gold script surrounded by pink roses

Claudia's cap

Dad cap, blush pink

Proposed print: Front panel, embroidered, about 4 in wide

Claudia's Corner script

Blush pink dad cap embroidered with Claudia's Corner in rose-gold script and pink flowers

Claudia's tumbler

20 oz insulated, blush pink with rose-gold lid

Proposed print: Wraparound print, centered on the front

Claudia's Corner script

Claudia's throw blanket

50 × 60 in fleece, blush pink

Proposed print: Full print with rose border

Claudia's Corner script

Blush pink fleece throw blanket with Claudia's Corner in rose-gold script and a pink rose border, draped over an armchair

Claudia's journal

Hardcover, blush pink with rose-gold elastic band

Proposed print: Rose-gold foil on the cover

Claudia's Corner script

Claudia's sticker sheet

Kiss-cut sheet, pink florals and script

Proposed print: Full sheet

Claudia's Corner script

Sticker sheet of pink roses, hearts and Claudia's Corner rose-gold script on a marble surface

Stickers, patches & pins

The small goods: die-cut stickers in all three marks, plus a woven patch and an enamel pin.

Die-cut sticker set

Main mark, Tequila Tuesday and TGIT

Proposed print: Full color, die-cut to shape

Retro western badge

Modern agave speech-bubble

Die-cut sticker sheet with the modern Tequila Tuesday mark

Die-cut sticker sheet with the modern TGIT mark

Sticker shapes are die-cut, so a round mark sits inside a square or scalloped cut. The starburst and stadium cuts were left out of this set because a round mark spills past their points.

Woven patch & enamel pin

Patch about 3 in, pin about 1 in

Proposed print: Full-face print or embroidery inside the border and rim

Retro western badge

Modern agave speech-bubble

At pin scale the full marks get tight: the badge's banner spans nearly edge to edge, and the modern mark's script sits left of center. A simplified version of either mark would sit better on a 1 in pin — that is a design decision, not something to redraw quietly.

What happens next

Pick the designs, then the store

1. Choose which pieces move forward, and which mark each one carries.
2. Say whether the pin needs a simplified mark at 1 inch, or the pin is dropped.
3. Agree prices and a fulfillment route, then the pieces become real products in the shop.

See how the shop works today Back to the show