Invest in GroundWorx
The environmental intelligence network beneath every irrigation decision.
GroundWorx measures the root zone continuously, models the weather above it, and returns decisions through GAIN. Nine years of observation, in the ground, in eleven countries — now raising to scale it.
Community Round Open on Wefunder
GroundWorx campaign briefing // Wefunder
Why we exist
The ground is the last unmeasured input in a multi-billion dollar industry.
01
Water is the constraint, everywhere.
Turf and agriculture are the largest discretionary users of treated and pumped water in most regions. Restrictions tighten every season, and the properties that cannot show measured reduction lose allocation, budget, or both.
02
Turf is expensive to get wrong.
A single lost green, failed field, or stressed block costs far more than the water that would have prevented it. Renovation, closure, and lost revenue follow decisions made without evidence.
03
Irrigation still runs on guesswork.
Most decisions come from a handheld spot check, a regional forecast, and experience. That is judgment applied to almost no data — and none of it is retained, so the same decision is re-guessed next year.
What we built
Sensors that tell the truth. Software that acts on it.
SENSE
The GX-1 Network
A single sensor family across turf, sports, campus, and agriculture. Root-zone moisture, temperature, and salinity every ten minutes, over LTE Cat-1 cellular, on a seven-year battery, with a ten-minute install. Built in the USA with Morey Corp and in production since 2021.
DECIDE
GAIN
The GroundWorx Autonomous Intelligence Network reads every sensor reading alongside AI-modeled weather drawn from many sources, learns how each property responds, and returns alerts, forecasts, and irrigation recommendations with source, lineage, and confidence attached.
OWN
Hardware sells the first year. Intelligence compounds after it.
Sensors create the ground truth. GAIN turns that ground truth into a recurring intelligence subscription that gets more valuable to the customer every season it runs — which is also what makes it hard to leave.
Traction
Nine years of evidence, not a prototype.
9 years
Research, engineering, and field deployment
700M+
Environmental observations collected
150+
Paid field trials across sectors
11
Countries with deployments
Commercial metrics — revenue, customer count, deployed sensors, retention — are intentionally not shown here. Detailed commercial traction figures, unit economics, and historical growth metrics are provided to verified investors directly on our Wefunder campaign page.
The intelligence loop
Every decision a customer makes teaches the network.
Most systems explain the past. GroundWorx closes the loop: what actually happened after a decision comes back as evidence, so the next prediction is better than the last. That is the asset — and it cannot be bought.
01
Observe
Field sensors capture root-zone conditions with location, time, and depth attached to every reading.
02
Contextualize
GAIN joins those readings to AI weather, irrigation history, maintenance activity, and the goals for each location.
03
Predict
The model projects where conditions are heading, and states how strongly the evidence supports it.
04
Decide
Your team acts. Recommendations carry the location, the action, the rationale, and a confidence level.
05
Verify
What actually happened after the decision is captured and compared against what was predicted.
06
Learn
Verified outcomes sharpen the next prediction. This is Intelligence Compounding™.
Ghost Locations
Coverage grows without the hardware growing with it.
Once GroundWorx has learned how a location behaves — how it dries, how it drains, how it responds to heat and irrigation — that behavior is retained as a Ghost Location. The sensor rotates to the next spot while the original keeps contributing to predictions.
For a customer, coverage compounds each season without buying a sensor per square of ground. For the business, the intelligence footprint of every account grows faster than its hardware cost.
Year 1
32
learned locations
Year 3
56
learned locations
Year 5
80
learned locations
Illustrative cadence for a championship golf course running twenty active locations with ten rotating sensors.
Market & business model
Hardware opens the account. Intelligence keeps it.
Hardware
$850
per GX-1A sensor
Purchased à la carte. Every purchase includes one year of GAIN service and a one-year hardware warranty.
Intelligence
$325
per sensor, per year
GAIN continues as an annual subscription after the first year. This is the recurring layer of the business.
Managed deployment
20 / 10
SmartWells / sensors
In a managed golf deployment GroundWorx owns the assets; the customer pays the GAIN subscription per location. Twenty permanent iQ SmartWells with ten rotating GX-1A sensors.
Addressable market
Multi-billion dollar total addressable market spanning 15,000+ US golf facilities, 800,000+ athletic fields, municipal water districts, and commercial irrigated agriculture facing tightening water restrictions.
Go to market
Paid pilots at discounted rates, credited toward purchase, convert into managed or à la carte deployments. Supported by established distribution partnerships that expand customer acquisition and deployment velocity.
Team
Operators who have built and sold wireless networks before.
Brad David
Founder, Chairman & Chief Executive Officer
A thirty-two year wireless veteran who has founded four companies and co-invented the GX-1 platform.
Diego Borrego
President & Chief Technology Officer
Thirty-plus years in wireless, MIT engineering, founder of Networkfleet, and holder of more than fifty US patents.
Sandy Robertson
Chief Operating Officer
Twenty-three years of Fortune 50 leadership, having scaled a technology startup to more than $100M in verified savings.
Why our manufacturing partner invested in GroundWorx
“At Morey, we work with a lot of companies — from early-stage innovators to established brands that need mission-critical hardware — and what stood out to us about GroundWorx is the clarity of their vision and the discipline behind how they’ve designed the product for Morey to build.”
Investor FAQ
Questions we get asked most.
The Intelligence Beneath Every Decision™
Own a piece of the network under the ground.
Nine years of observation built the record. GAIN turns it into decisions. This raise scales it across every property that manages living ground.
This page is for informational purposes only and is not an offer to sell securities. Investing in startups is risky and you may lose your entire investment. All offering terms, risks, and disclosures are made through the official Wefunder campaign.
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