Dutch Courage
Dave “Dutch”
Investor · Michigan State
An investor's take on GroundWorx — what he looks for before writing a check, with a Michigan State twist.
Episode page →
The show bottle
A GroundWorx show
Tequila Talk
Ground truth. Straight up.
Diego & Brad pour two episodes a week — Tequila Tuesday and TGIT (Thank God It’s Tequila) Friday — with guests, good tequila and straight talk about soil, water and where GroundWorx is headed, including our Wefunder campaign.
Explore the podcastEpisode schedule
Two pours a week
Every Tuesday
Tequila Tuesday
The midweek pour: a guest, a good bottle and the ground truth on soil, water and the business of knowing what is happening underground.
Premiere planned · Date to be confirmed
The Dude Abides the Data →Every Friday
TGIT — Thank God It’s Tequila
The Friday wind-down: looser conversation, weekend-worthy tequila and a look back at the week in water, turf and the Wefunder campaign.
Friday guest and date to be confirmed
Browse episode plans →The Dude Abides the Data →Tequila Tuesday · Planned premiereDutch Courage with Dave →Working concept · Date to be confirmedThe Rockwall Round with Travis →Working concept · Date to be confirmedThe Bomber's Dugout with Chris Bunnell →Working concept · Date to be confirmedThe Mower's Cut with Tim Barrier →Working concept · Date to be confirmedThe Sweet Mix with Parker Cohn →Working concept · Date to be confirmed849 Million Readings Walk Into a Bar →Working concept · Date to be confirmedRoot Zone 101 →Working concept · Date to be confirmedFrom Sensing to Prediction in 30 Days →Working concept · Date to be confirmedWater Is the New Green →Working concept · Date to be confirmedThe Capsule Chronicles →Working concept · Date to be confirmedSmartLocation Stories →Working concept · Date to be confirmedThe Wefunder Pour →Working concept · Date to be confirmed
First guest
The premiere pour
Episode 1 — Tequila Tuesday premiere
Wade Williams “The Dude”
Chief Information Officer, GroundWorx
The Dude abides the data: Wade joins Diego & Brad to talk about building GAIN, what 849 million soil readings actually look like from the inside, and where in-ground forecasting goes next.
Lined up at the bar
Confirmed guests
Five seats are already spoken for — each guest gets their own segment and their own pour. Dates to be confirmed.
The Rockwall Round
Travis
Customer · Rockwall, Sales
Rockwall from the customer's side of the table — what the readings changed and what sales looks like when the data talks.
Episode page →
The Bomber's Dugout
Chris Bunnell “The Bomber”
VP · Baseball
From the diamond to the front office: baseball, turf under the lights and a VP's view of ground truth.
Episode page →
The Mower's Cut
Tim Barrier “The Mower”
Former sales
Years of selling into the turf world — the stories, the near-misses and what sensors would have changed.
Episode page →
The Sweet Mix
Parker Cohn “Sweet Mix”
Partner
Partner Parker Cohn on how the partnership works, what his customers ask first and his pour of the week.
Episode page →On the whiteboard
Episode ideas
Working titles and concepts for the first run of shows.
The Dude Abides the Data
Wade Williams “The Dude” · GroundWorx CIO
The planned premiere: how GAIN was built, what the data really says, and a toast to what is next.
TechnologyGAINBehind the scenes
Episode page →Dutch Courage with Dave
Dave “Dutch” · Investor · Michigan State
Dave brings an investor's eye (and a Michigan State loyalty) to the table: what he looks for before he writes a check, and what made GroundWorx worth a pour.
InvestingWefunder
Episode page →The Rockwall Round with Travis
Travis · Customer · Rockwall, Sales
Travis talks Rockwall from the customer side of the table — what the readings changed day to day, and what sales looks like when the data does the talking.
CustomersField stories
Episode page →The Bomber's Dugout with Chris Bunnell
Chris “The Bomber” Bunnell · VP · Baseball
From the diamond to the front office: Chris on baseball, turf under the lights and what a VP sees in ground truth data.
SportsBaseball
Episode page →The Mower's Cut with Tim Barrier
Tim “The Mower” Barrier · Former sales
Tim spent years selling into the turf world — the stories, the near-misses and what he would tell his former self about sensors in the ground.
TurfStories
Episode page →The Sweet Mix with Parker Cohn
Parker “Sweet Mix” Cohn · Partner
Partner Parker Cohn pulls up a chair: how the partnership works, what his customers ask first, and his pick for the pour of the week.
PartnersTurf
Episode page →849 Million Readings Walk Into a Bar
Diego & Brad solo
Five years of in-ground readings — the patterns that surprised us most.
DataGAIN
Episode page →Root Zone 101
Guest agronomist · To be confirmed
Why what happens underground matters more than anything you can see from above.
EducationSoil science
Episode page →From Sensing to Prediction in 30 Days
GAIN power user · To be confirmed
How a new sensor location learns its own ground and becomes predictive within a month.
GAINPrediction
Episode page →Water Is the New Green
Golf course superintendent · To be confirmed
What superintendents are really up against on water, and what the root zone tells them.
GolfWater
Episode page →The Capsule Chronicles
GroundWorx product team · To be confirmed
Inside the iQ Capsule — what we are building toward Q2 2027 and why it matters.
ProductUnder development
Episode page →SmartLocation Stories
Field deployment crew · To be confirmed
Tales from real installs — the good, the muddy and the surprisingly predictive.
Field storiesCustomers
Episode page →The Wefunder Pour
Rotating guest · To be confirmed
A conversation on the community raise: progress, questions and what the funds build.
WefunderInvesting
Episode page →Every episode
Recurring segments
Diego's Tequila of the Week
A new tequila brand every episode, explained by the man who knows his tequila — where it is made, how it is made and why it earned a place on the table.
Ground Truth
One real field fact of the week, straight from the data.
Root Zone Rundown
Quick hits from the soil, water and turf world.
Ask GAIN
Listener questions answered with real readings.
The Wefunder Minute
Campaign progress and investor questions, every episode.
Be on the show
Want a seat at the table?
We book guests for both shows every week — superintendents, growers, researchers, technologists, investors and anyone with a good story about soil, water or tequila. Tell us who you are and what you would talk about, and Diego & Brad will take it from there.
Show cover art
Podcast covers
Two directions for the show cover, sized for podcast platforms at 1400 × 1400.
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Logo series
Show & episode logos
The main show logo plus episode marks for Tequila Tuesday and TGIT, each in both directions. All artwork ships with a clear background for use on any surface.
Tequila Talk — main logo
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Tequila Talk — main logo
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Tequila Tuesday
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Tequila Tuesday
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TGIT — Thank God It's Tequila
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TGIT — Thank God It's Tequila
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